Last Day for PhaseOne XF Body upgrade

Today is the last day you can a super upgrade price on the PhaseOne XF body.

Upgrade 645DF+ to XF Camera Body with Prism  $8200 inc GST
Upgrade  645DF to XF Camera Body with Prism   $10120 inc GST

Contact Ben or Trevor for full details

XF Camera System

Introducing the Phase One XF Camera System – a fully modular camera system designed as a platform of imaging possibilities. With the new and exclusive 80 megapixel imaging sensor, the XF Camera System delivers extreme long exposures of up to 60 minutes across 50MP, 60MP and 80MP configurations.

New OneTouch UI
Being the first to embrace new technology and integrate a touch based user interface to a digital back, Phase One is proud to continue the tradition with the XF Camera System with 3 customizable dials and 2 touch screens. The OneTouch UI on the XF camera is a seamless combination of intuitive dials, keys and touch screen interactions. Each operation is used only where it makes sense and where you want it. OneTouch UI is designed with the goal of making controls so simple that photographers will feel at home within moments of getting started. Two separate, yet fully integrated, touch displays are now available on the XF Camera System. The 1.6” grip screen is designed for clear visibility in any lighting condition using a transflective capacitive touch display. The back screen is a retina touch screen designed to show high-quality image previews, providing the ability to zoom to 100% with a simple tap. With the 3.2” touch screen LCD there is ample space to compose and review, as well as operating advanced tools.

New Autofocus Platform
The XF Camera System marks an important milestone for Phase One. It is the introduction of a new patent pending and fully controlled in-house autofocus system. The Honeybee Autofocus Platform, or HAP-1. Using a unique floating-point architecture and a fully programmable interface, HAP-1 is the most precise Phase One system ever built and will be easy to expand for years to come.

HAP-1 is designed with a brand new custom processor, coupled with a high-resolution CMOS AF sensor. Combining a unique floating-point architecture and a fully programmable interface, HAP-1 is easy to expand and will allow us to continuously tailor the autofocus system to meet your needs, providing user-accessible software updates for years to come. The initial configuration of HAP-1 is built for precision in typical professional environments. Using a new white spectrum focus assist light and Phase One developed focusing patterns; Auto Focus is more accurate than ever, right out of the gate.

When photographers require the maximum allowable depth of field, the optimal technique used is to apply a hyperfocal distance measurement. Depending on aperture and lens used, the optimal Focus Point is typically a few steps under infinity. With the new Hyperfocal Point Focusing, it is now possible to set the ideal Hyperfocal Point for each lens and have HAP-1 automatically return to that specific point on demand.

New Viewfinders
With a solid glass prism, the 90° viewfinder is the brightest of its kind and has virtually no loss of light. Together with nearly 100% frame coverage, the prism viewfinder displays a perfect view of the scene and comes standard on all XF Camera Systems. As if the brightest full frame prism viewfinder wasn’t enough. Make room for a re-born classic! The waist-level finder is convenient for many styles of photography, be it in studio or on location. With the ability to retain the connection between photographer and model or simply to attain a more effective working position, the waist-level finder is a great addition to the creative toolbox. Light metering is typically done through a cameras Prism viewfinder, a challenge that until now hasn’t been solved in a waist-level finder. The XF Camera System can measure the light on the newly designed HAP-1 autofocus platform. Using this ability, light metering is now available with the waist-level finder. Issue solved.